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What is it that you do, exactly?

How many times in the past three months have I heard that question? So, so many times. What’s worse, I don’t really have a good explanation for it. My career services counselor from grad school would be so disappointed that I haven’t perfected my elevator pitch yet, but there’s a reason for that.

This excellent article from CSS Tricks explains exactly why it’s hard to explain what I do.

Working in the web industry, my job title and job description is ever changing. Add to that the fact that I have experience and interest in doing a vast number of things and you’ve got the problem outlined in that article.

According to his descriptions, I am mostly a “front end developer” with some “content strategist” and “SEO specialist” elements mixed in. But I also do digital advertising, social media, and other tasks on a fairly regular basis.

How about you? What job title do you give to people?